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FEBRUARY 10, 2018
Click HERE to Check Out the Podcast


Equipment that Tim uses on the road (and at the home)
  • same equipment that he uses at home
  • zoom x6 portable recorder
  • XLR3 pin microphone cable
  • panasonic eneloop rechargeable batteries
  • Ecamm call recorder
  • Zencastr

Being a successful interviewer

  • chatting via video/skype
      • asking a number of questions before hand
      • emphasizing he has final cut
      • letting the person know he can go to the bathroom or take a short break
  • having the first question before actually starting the podcast to not have the person be unprepared from the get go
  • Tim asks for the first question before his interviews as well
    • “during the first third we are going to bounce around your bio, your life”
    • “you will have a chance towards the end to talk about your book, your movie etc, to promote, to talk about”
    • “we want first for the audience to fell in love with you, the messenger, and then the message, with whatever you would want to promote”
    • “do you have a final ask for my audience? / any parting thoughts?”
  • laying out the ground BEFORE starting the podcast
    • “anything that you’re tired talking about?”
    • “anything you want to avoid talking about?
  • “do you have any greatest hits stories?” (by email even before the talk)
    • “are there any cues I could bring up to start the conversation for a specific story you have seen to be working or you like?
    • “any particularly funny stories that people enjoy hearing?
  • having these stories in the first 1/3 of the interview
    • this GUARANTEES to build confidence for the interviewer and also for the audience
  • ASK questions you want to know the answer to
  • DO NOT expect to have more than 5-10 questions answered if you really want a good conversation or podcast
  • ASKING about some side interests
  • example: Terry Crew’s interview started with his art skills (which he doesn’t talk much about)
“Let the silence do the work” – Cal Fussman
  • he has interviewed great people of our time
  • collecting questions from MAGAZINES or other INTERVIEWS
  • seeing for yourself what WORKS and what DOESN’T
  • TRIBE OF MENTORS – inspiration for crafting questions
  • Tim records several  podcasts weeks in advance
  • Tim Interviews on Mondays and Fridays
    • the point is to not have scattered interviews
  • It would be ideal to monetize after 100k downloads/episode
    • being able to have sponsors who can grow with you
  • Tim asks on social media, late at night, what his audience thinks about the products which he might get a sponsorship from
    • This helps to not get the attention of companies whose employees might spam the posts in order to promote their own products
Using a personal name vs. a company name
  • a company name can help you further along the way if you would be interested in selling it
  • Recommended book: Built to Sell
Platform for blogging
  • WordPress is recommended as a platform because, being open-source, it means that even if the company fails, you are still able to migrate without losing everything you have
  • WordPress has a great out-of-the-box SEO
  • email > social media, because you OWN the list, not another company
  • having all your eggs on one platform is like having the most profitable McDonalds, on an active volcano
Pointers on writing 
  • writing posts that you can target to 1-2 of your friends
  • if you write for everyone to LIKE, no one will LOVE it
  • Tim writes in order for 10% of his audience to LOVE IT
Things that should be outsourced
  • Tim doesn’t outsource writing
  • Logo’s through 99 designs
  • Intro’s of podcasts
Scheduling and automating social media or podcasts
  • Edgar as an example for social media
  • WordPress has integrated UI for posts in advance
  • For podcasts having several sets of eyes and ears that double check everything before it goes it
  • disclosures on your websites are insurance policies
  • The Blue Ocean strategy book for anreating your own category rather than having a battle on an oversaturated market
  • Tim’s most popular blog posts are years old
    • it’s important to think about its impact in the future as well, say 2 years
    • having them perennially revisited
    • these posts appreciate over time
  • optimising for EMAIL CAPTURE, even if you don’t send an email for 2-3 years
  • having RULES for comments, because it’s the same thing as letting people visit your house and just having them do whatever they want
  • YOU are the mayor of your town (blog or site)
    •  broken windows theory to better understand this
  • as an example, SETH GODIN doesn’t have any comments on his blog
  • it’s up to your preferences and personality to have your site look and function a way or another, so it is sustainable for you to handle
  • it’s important to do something that you are enthusiastic about, otherwise, you will compete with people that will outwork or outlast you

If there’s anything on your mind, don’t be shy, you have the comment box down below ⇩⇩⇩ Promise I won’t bite ⇩⇩⇩